We are Alabama's largest organization of public relations practitioners and communicators. If you do any type of communications-related activities, whether it's for a private business, public agency or nonprofit organization, you should be a member.

Our Mission

The Public Relations Council of Alabama is committed to PROMOTING professional and ethical practice, DEVELOPING the potential of current and future practitioners, BUILDING a community of professionals, and ADVOCATING for the profession through effective member action and volunteer leadership.

PRCA is the state's longest operating and largest group of public relations practitioners. Our statewide organization - more than 500 members in six chapters - joins with members of sister organizations in Louisiana, Mississippi and northwest Florida to form the 900-plus-member Southern Public Relations Federation (SPRF).

Our professional chapters are available in six metropolitan areas: Auburn/Opelika, Birmingham, Huntsville, Mobile, Montgomery and Tuscaloosa. Professional chapters also support the efforts of student chapters at colleges and universities in each area.

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