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    SUNDAY, APRIL 15

                   5 PM – 7PM WELCOME RECEPTION at YellowHammer Brewing (map)
                   2600 Clinton Avenue West, Huntsville, AL 35805

    Join your PR colleagues for a welcome reception at YellowHammer Brewing, situated on the entertainment complex Campus 805 in Huntsville. Enjoy appetizers and wood-fired pizza from Earth & Stone Wood Fired Pizza, and sample local micro-brews from YellowHammer Brewery. A limited number of drink tickets will be supplied by PRCA. At 6 p.m., we’ll offer a behind-the-scenes tour of Campus 805, which has quickly become home to multiple breweries, restaurants, an event center and a wide range of entertainment options. Sponsored by PRCA.


     

    MONDAY, APRIL 16

    Conference location: Huntsville Botanical Garden, 4747 Bob Wallace Avenue, Huntsville, AL 35805

    11 AM - 1 PM: REGISTRATION

    1 PM: OPENING REMARKS

    1:30 - 2:45 PM: OPENING KEYNOTE
       Andrew Maraniss – STAYING STRONG: Lessons from an SEC Legend

    2:45 pm - Snacks provided by the North Alabama chapter of PRCA in the registration lobby

    3 PM: BREAKOUT SESSIONS
       Eric Dusenbery – Worm Grunting, Monkey Fishing and the Power of Curiosity
     
       APR Panel: Josh Till, Abby Guasti and Sabrina Alexander  
       Moderated by Melissa Warnke

    4 PM: END OF DAY ONE PROFESSIONAL DEVELOPMENT


     5:45 PM: PROFESSIONAL MEDALLION AWARDS NIGHT
       Emcee: Clay Coleman, Vice Pres ident of the Huntsville Havoc
       Enjoy cocktails, appetizer s and networking beginning at 5:45pm. A hot buffet
       and carving station begins at 6 PM. Please be seated by 6:30pm for the program.

       Location: Huntsville Botanical Garden Grand Hall
       Dress: Snappy casual


    TUESDAY, APRIL 17

    7 - 8 AM: REGISTRATION

    8 - 9:30 AM: OPENING REMARKS AND MORNING KEYNOTE
       David Zapata, President and Founder Zapwater Communications, and Jennifer Lake, Sr. Vice
       President – Passports and Press Releases: Six Things I Learned Doing Travel Marketing

    9:30 - 10:30AM: CONFERENCE SESSION 
       Lauren Reed – More Than a Paycheck: Cultivating a Cause for Employees

    10:45 - 11:45 AM: BREAKOUT SESSIONS  
       Panel Session: Harnessing the Power of Nontraditional Media – Heath Clark, distillery owner, 
       representing Tennessee Whiskey Trail; Matthew Maxey, public relations manager with Visit
       Franklin; Kristin Luna, Camels & Chocolate
       Moderated by Kristen Pepper, Huntsville/Madison County Convention & Visitors Bureau

       Panel Session: Strategic Community Relations – Corporate Giving with a Purpose – Jim
       Diehl, Torch Technologies, Inc.; Patricia Lloyd, Redstone Federal Credit Union; Michele 
       Armstrong, ERC, Inc.
       Moderated by Melissa Thompson, Community Foundation of Greater Huntsville  

    Noon - 1:3O PM: LUNCH & STUDENT MEDALLIONS

    1:45 - 2:45PM: BREAKOUT SESSIONS 
       Panel Session: Focus: NASA’s Strategy Behind the Solar Eclipse – Kim Newton, Public
       Affairs Specialist; Molly Porter, Public Affairs Specialist; Mitzi Adams, Solar Scientist; Renee
       Weber, Manager Heliophysics and Planetary Science Office
       Moderated by Christopher Blair, NASA Marshall Space Flight Center
         
       Q&A Panel: Taking the Leap Out On Your Own – Lauren Reed, Reed Public Relations; Laurie
       Heard, Move Digital; Laura Huckabee-Jennings, Transcend, The Fearless
       Company
       Moderated by Erin Bloxham-Curtis, Canvas Inc.

    2:45 pm - Snacks served in the registration lobby

    3 - 4 PM: ENDING KEYNOTE    
       Frances Reimers – PR 2.0: Using PESO to Grow Corporate and Personal Brands

    CLOSING REMARKS