PR Distilled a conference for PR and Marketing Pros
    Sponsored by

    Frances Reimers, founder of Firestarter and online radio talk show host of "Let's Talk Personal," which focuses on personal branding  

    Personal and corporate branding is one of the hottest topics in business today. Having the tools and know-how to take a brand beyond PR is vital to keeping clients. What is the PESO (paid, earned, owned, and shared media) model and how is it impacting public relations professionals? In this session attendees will learn how to produce better results for their client’s and their own brands by learning to utilize the PESO method.

    Lauren Reed

    Lauren Reed, APR, president and founder of Reed Public Relations in Nashville, Tenn.

    In cause marketing, we talk a lot about why brands should align themselves with a cause that resonates with their target audience. But what about applying that same practice to your employees? Today’s top talent expects to get more from their employer than a regular paycheck – they’re looking for ways to give back through their work. This session will focus on how having a dedicated cause for your company can help with recruiting and inspire existing employees to work harder, engage more and stick around longterm.

    Eric DusenberyEric Dusenbery, Florida photographer and creator of the exhibit ​​"Sidetracked: Travels Across the Undiscovered South"

    This is a program about curiosity, storytelling and visual communications. Participants learn how to expand their capacity to see, express, explore and create — to think something different. With technology, social media and communication changing so dramatically, there has never been a greater need for individuals, businesses and organizations to connect with the public. When we learn to look at the world a little differently and communicate authentically… then we make emotional connections and we initiate change.

    NASA Marshall Space Flight Center’s Total Eclipse Communications Team

    On August 21, 2017, a total solar eclipse crossed the United States and was one of the biggest national news events of the year. This panel will discuss how a team of 100-plus communicators brought NASA to the forefront of a national event and leveraged it as record-setting outreach activity for the organization.

    Panelists include: Kim Newton, Public Affairs Specialist; Molly Porter, Public Affairs Specialist; Mitzi Adams, Solar Scientist; Renee Weber, Manager Heliophysics and Planetary Science Office

    Heath Clark, distillery owner, representing Tennessee Whiskey Trail; Matthew Maxey, public relations manager with Visit Franklin; Kristin Luna, journalist and content creator, blogger at Camels & Chocolate
    Harnessing the Power of Non-Traditional Media

    This panel of industry experts in influencer relations and marketing will focus on new media tactics—branded content opportunities, leveraging the power of social media and blogger outreach to name a few. So what if you don't have a massive marketing budget. These three destination marketing professionals have worked together (and separately) to use limited financial resources wisely and efficiently. This presentation will address how organizations, both small and large, can begin an influencer outreach program, find quality people to work with, vet influencers and convince leadership that it is worth the investment.