Vote Needed: Proposed Changes to Constitution


The current Constitution can be found here:

Note: Proposed revisions are highlighted, below, in yellow.


Amended 1975, 1981, 1986, 1988, 1991, 2005, 2010, 2016

ARTICLE I: Organization

Section 1. The name of the organization shall be PUBLIC RELATIONS COUNCIL OF ALABAMA; hereafter referred to as the Council. The Council is an autonomous affiliate of the Southern Public Relations Federation (SPRF).

Section 2. All meetings, including the annual business meeting, shall be called by the Board of Directors, hereafter referred to as the Board, with due prior notice to members.


Section 1. The purpose of the Council shall be to unite those engaged in the practice of public relations.

Section 2. To promote and seek to maintain high standards of public service and conduct.

Section 3. To exchange ideas, experiences and to collect and disseminate information of value to public relations practitioners and the public.

ARTICLE III: Membership
Amended 1975, 1991, 2005, 2010, 2016

Section 1. There shall be five categories of membership: Active, Associate, Sustaining, Student, Charter

A. Active (voting) membership is open to anyone who is a full-time public relations practitioner, or someone who is exercising full responsibility for his or her employer's public relations activities and spending at least 50% of work time performing communication duties. Active membership is also open to members of the academic community who provide instruction and/or engage in research in the field of public relations.

B. Associate (non-voting) membership is open to those who do not meet the criteria for active membership status. Applicable to vendors who benefit from the ability to network with public relations practitioners. Local chapters have the right to review Associate membership requests and reject them based on local policy.

C. Sustaining membership is reserved for those who are currently retired but were previously a full-time public relations practitioner or academic.

D. Student membership shall be open to undergraduate and graduate college students or recent graduates not yet full-time professionally employed in public relations who are enrolled in a public relations, communications or related major's curriculum. They are encouraged and expected to join school-based chapters. If the school does not have a chapter, students can join the professional chapter after the local board evaluates the membership.

E. Charter membership shall be granted to the founding members of the Council. These members shall have honorary status, which includes all the privileges of active membership, but excuses them from payment of annual dues.

Section 2. The Board shall determine procedures for approval of membership applications.

ARTICLE IV: Board of Directors
Amended 1988, 2016

Section 1. The affairs of the Council shall be managed by a Board of Directors, meeting when called by the president. The Board of Directors shall consist of the elected officers of the Council, the immediate past president, and the president of each chapter. The SPRF officers from Alabama shall be ex-officio members of the Board without vote.

Section 2. Eight (8) of the members of the Board shall constitute a quorum for the transaction of Council business.

ARTICLE V: Officers
Amended 1988, 2005, 2010, 2016

Section 1. The officers of the Council shall consist of the President, President-Elect, Secretary, Vice President of Finance, Vice President of Programs, Vice President of Membership, Vice President of Awards, Vice President of Accreditation and Ethics, Vice President of Communications, Vice President of Publicity, and Vice President of Students.

Section 2. Officers shall serve a term of one year. Election shall be by written or electronic ballot. Ballots are to be distributed to all active members in good standing at least thirty (30) days before the official vote.

Section 3. Any voting member of the Board who shall have served for six (6) consecutive years shall be ineligible for reelection or reappointment for a period of one (1) year thereafter before returning to the Board. If during the six years, the voting member is elected to serve as President-Elect, President and then Immediate Past President, those three years will count as one year.

Amended 1986, 2016

Section 1. Dues shall be set annually by the Board of Directors as per Bylaws, Articles XIII.

ARTICLE VII: Amendments

Section 1. This constitution may be amended by written or electronic ballot upon approval of two-thirds of all active members in good standing.


Section 1. All matters not embodied within the constitution of the Council may be adopted by the Board as bylaws and shall govern the operation of the Council.




Vote Needed: 2016 Board Slate

The Nominating Committee for the Public Relations Council of Alabama recommends the following slate of Board of Directors officers and members to serve in 2016.

Please respond before November 19 by email vote with Aye or Nay. Ballots not returned will be considered an affirmative vote for the entire slate. Terms begin January 1, 2016.

Josh Till, APR
Birmingham Chapter

Kristina Hendrix, APR
North Alabama Chapter

Sonia Robinson, APR
North Alabama Chapter
VP Accreditation and Ethics

Mendie Nord
Montgomery Chapter
VP Communications

Amanda Gonzales
Mobile Chapter
VP Finance

Sabrina Alexander, APR
Mobile Chapter
VP Programs

Jessika White
West Chapter
VP Membership

Susan Rak-Blanchard
Mobile Chapter
VP Projects

Lauren Adams
East Chapter
VP Students

Megan Hughes
Montgomery Chapter

Alyssa Hagan
Birmingham Chapter
2017 State Conference Chair

Penny Hatcher
Mobile Chapter
2016 Medallions Chair

The following will be voting members of the 2016 PRCA State Board of Directors by virtue of election as president of their local chapters:

Chapter President-Birmingham
Beth McKern

Chapter President-East Alabama
Pam Powers-Smith

Chapter President-Mobile
Renie Kennemer

Chapter President-Montgomery
Victoria Belton

Chapter President-North Alabama
Chantel Minish

Chapter President-West
Becky Booker

The following are nominated by the Public Relations Council of Alabama to serve as the organization's representatives on the Southern Public Relations Federation Board of Directors:

At-Large SPRF Rep
Josh Till, APR
Birmingham Chapter

At-Large SPRF Rep
Leigh Perry-Herndon
Mobile Chapter

At-Large SPRF Rep
Jennifer Jenkins, APR
Mobile Chapter

At-Large SPRF Rep
Kinnon Phillips, APR
Mobile Chapter

At-Large SPRF Rep
Kathy Bowers, APR
Birmingham Chapter

Voting is open until November 19, 2015 .

Submitted on behalf of:
Myra G. Hunter
Birmingham Chapter
2015 PRCA Secretary





Seeking APR Beta Exam Candidates, Deadline June 1


 head outline


Are you willing to beta test the new computer-based exam for Accreditation in Public Relations? Then read on!

Just as public relations profession continues to evolve, the Accreditation process undergoes continuous adjustments. The questions on the computer-based Examination for Accreditation in Public Relations are regularly updated against a "blueprint" of knowledge, skills and abilities (KSAs) and learning objectives for the exam to measure.

For 2016, the Universal Accreditation Board (UAB) has updated the Examination blueprint. (Here are more details on this yearlong, research-based process). In addition, the UAB has developed a large number of updated questions that measure the KSAs and learning objectives in the 2016 blueprint. (Here are details on the 2016 blueprint).

Now, the UAB needs 100 candidates to test these updated questions so that an Examination using these updated questions can be launched by Jan. 1, 2016. The process of testing these revised Examination questions is called the Beta Examination.

Candidates for the Beta will be selected on the basis of their willingness to participate, as well as other demographic and geographic factors. Members who wish to sign up to be considered for selection as a Beta Examination in-range candidate can You'll be asked to submit your contact information and briefly describe your PR responsibilities.

It is important to note that in-range candidates for the Beta Examination should not have an approved application on file already. In other words if you've already paid your money for the exam and been accepting into the pipeline, you are not eligible for this.

The UAB is testing several aspects of the Examination process, so there will be several differences for the beta class:

  • There are more questions on the computer-based Beta Examination than the non-Beta Examination — approximately 240.
  • Beta candidates will be randomly assigned to either a Readiness Review or non-Readiness-Review group.
  • Beta candidates assigned to the Readiness Review group will need to participate in the Readiness Review prior to sitting for the computer-based Beta Examination.
  • Beta candidates assigned to the non-Readiness-Review group will not participate in the Readiness Review at all.
  • Beta candidates will pay a reduced fee of $200 to sit for the Beta Examination.
  • Beta candidates who successfully complete the computer-based Beta Examination will be granted Accreditation by the UAB.
  • Beta candidates who fail the computer-based Beta Examination will be allowed to retake the Examination when it is published in 2016 for the same retake fee as other candidates. That fee is $200.

The timeline for the Beta testing process is tight:

  • May 5 – Recruitment begins for 100 qualified candidates. The first 100 beta candidates will be selected and notified on a rolling basis by no later than June 1 regarding to which of the two testing groups they will be assigned. If more than 100 candidates apply, they will be put on a waiting list and called only if previously-registered beta candidates are unable to participate in the testing cycle. The group of candidates assigned to the regular process (that includes the Readiness Review) should contact their Chapter Accreditation chairs promptly to schedule the Readiness Review by July 31.
  • July 1 – The computer-based Beta Examination will be published, and Beta candidates can register to sit for the Examination.
  • July 31 – All Readiness Reviews for beta candidates must be completed.
  • August 31 – All computer-based Beta Examinations must be completed.
  • September 30 – All Beta candidates will be notified by the UAB if they have successfully completed the computer-based Beta Examination and thereby granted Accreditation.
  • December 15–30 – The current Examination will go off-line, and no computer-based testing will take place.
  • January 1, 2016 - The latest iteration of the Examination will be published.

If you are interested but still want more information, contact Adam Kelley, APR.