Membership Benefits

We're glad you're considering membership in the Public Relations Council of Alabama. We are Alabama's largest organization of public relations practitioners and communicators. If you do any type of communications-related activities, whether it's for a private business, public agency or nonprofit organization, you should be a member.


Regional Network of Professionals

PRCA is the state's longest operating and largest group of public relations practitioners. Our statewide organization - more than 500 members in six chapters - joins with members of sister organizations in Louisiana, Mississippi and northwest Florida to form the 900-plus-member Southern Public Relations Federation (SPRF).

Our professional chapters are available in six metropolitan areas: Auburn/Opelika, Birmingham, Huntsville, Mobile, Montgomery and Tuscaloosa. Professional chapters also support the efforts of student chapters at colleges and universities in each area.


Member Benefits

Being a member of PRCA offers many professional and personal benefits. Just a few include:

  • Professional development through monthly chapter meetings, state workshops, annual state and regional conferences
  • Monthly newsletter and association website highlighting local and state activities, members making news and industry trends
  • Networking at PRCA events or through the use of the password-protected state PRCA online membership directory
  • Recognition for professional endeavors through chapter awards, the PRCA Medallion Awards program and SPRF Lantern Awards program
  • Leadership at either the chapter or state level through various appointed committee positions or elected board positions
  • Accreditation through a national program to recognize the best public relations practitioners in our profession, recognized by the "accredited public relations" practitioner (APR) designation.

If you have a question about membership or PRCA, you can contact us at