Public Announcements


    Time running out to enter the 2020 Lantern Awards!


    2020 Lantern Awards Now Open for Entries!

    The Southern Public Relations Federation (SPRF) recognizes its members' outstanding work product through the annual Lantern Awards program. 

    Professional and student entries are judged in thirty categories representing long term strategic programs, short term strategic programs, and tactical materials, To be eligible, entries must have been produced/appeared in the previous calendar year, January 1 through December 31, 2019.

    Submissions are scored on their individual merit based on adherence and success utilizing the four-step RPIE process by PR practitioners outside SPRF's four-state region. Award-winning entries demonstrating excellence in process and results are recognized with Certificates of Merit and Awards of Excellence, with top projects and programs earning Lantern Awards. A Best of Tier award winner is selected from the highest scored Lantern-winning entries in each tier, with the Best of Show award selected from the three Best of Tier winners. 

    All entries must be submitted via the SPRF online awards management system by midnight on Friday, July 31, 2020. Complete rules, categories and a step-by-step guide to entering are available at the program's website linked below.


    Winners will be notified the third week of August, or immediately thereafter. Winning entries will be announced at a banquet on Sept. 14, 2020, during the SPRF conference in Tupelo, MS. 

    If you have questions, contact 2020 Lantern Awards Chair Kelli West at [email protected].


    PRCA Annual Meeting Postponed










    Out of an abundance of caution and based on the recommendation of our health officials, our PRCA Annual Meeting is postponed and will be rescheduled later this year. This decision was made following state recommendations to limit large-scale events. If you have previously registered for the Annual Meeting, you will receive a full refund.

    Today many of us are pulling out our crisis management plans, while a few of us are learning the importance of having a crisis plan in place. As your professional public relations resource, please feel free to reach out to us with any questions you may have. We can be reached at [email protected] or through our social media sites. We will be happy to help and connect you with professionals around the state who can be of assistance. Also, Ragan has several articles if you are looking for some light reading or webinars on the subject.

    PRCA remains committed to doing our part in ensuring the safety and health of our membership. We would like to remind all members to stay safe and keep abreast of updates from the CDC website. Information specific to Alabama can be found on the Alabama Public Health website.

    In the following weeks, you’ll receive more information about the Annual Meeting as well as the Medallion Awards.

    In the meantime, take steps to protect yourself and others.

    All the best (and wash your hands),
    T. Wade Berry