The APR Maintenance program, administered by PRSA, is now known as Accreditation Renewal. This change was recently made to align the APR processes and procedures with current standards and best practices for professional development programs.

    A Switch to CEUs
    Accredited professionals must renew their credential and commitment to the sound and ethical practice of public relations every three years. This year, the UAB has established the Continuing Education Unit (CEU) as the unit of Accreditation Renewal. (A CEU equals 10 hours of participation in approved training or other professional development activities.) The CEUs will apply for APRs who start their renewal cycle Jan. 1, 2020, or later. A minimum of 15 CEUs is required for renewal over the three-year period; at least seven CEUs must be in continuing education and professional development along with one CEU in ethics. The ethics CEU is a new requirement.

    All other APRs will continue tracking with the previous points system until their next renewal period.

    APRs who need to renew Dec. 31, 2020; June 30, 2021 or Dec. 31, 2021, will use the Accreditation Renewal Application that is based on points. APRs who need to renew in 2022, or later, will use the new Accreditation Renewal Application based on CEUs.

    The infographic below sums up these key details:


    Visit Universal Accreditation Board

    PRCA APR Contacts by ChaPTer

    PRCA APRs by Chapter