Newsletter
Newsletter August 2024 
Letter from the President
Can you believe it’s almost fall? How has that happened? Where did the time go? I know for your state PRCA Board, the year has been spent accomplishing many things for us all. Below is a quick list of accomplishments thus far:
· The Board has been taking steps to help achieve our goals of the new strategic plan. Most groups are not only meeting but are exceeding the plans for 2024, which should make achieving the goals in the three-year plan easy peasy.
· I have instituted the Past Presidents Circle as a Presidential Ad Hoc Committee. The PPC will help the Board in accomplishing the goals of the association. Thus far, the PPC has committees working on creating steps for a new chapter; plans for supporting struggling chapters; and plans for a flexible chapter. Stay tuned to your email and to our social media for more details.
· If you are going to SPRF in October, please let me know. We are making plans to go to eat as a group on Monday evening at 6:15. I need to let the restaurant know how many to expect. Also, if possible, let’s sit together as during the Lantern Awards dinner to show our support for our PAA representative, Megan Hughes, APR, of the Montgomery Chapter.
Your Board is beginning to work on filling the slate for 2025. We turn in our SPRF Representative names in October and want to have our state slate filled by the end of September. If you are interested in joining the state PRCA Board, or if you are interested in serving as a representative to SPRF for PRCA, please let me know by August 31 by emailing me at [email protected].
Finally, as a bit of housekeeping news, you may notice that my last name has changed. My email will still contain Darnell, but correspondence from me will have my new name, Frazier.
If you know one of our Board members, please thank them for their service to us all. They are doing a wonderful job!
Best,
Lisa
What's Happening Around the State
BIRMINGHAM
Amp It Up! Take Your PR Comms to the Next Level
September 18, 2024
10:00 a.m. – 1:00 p.m.
Homewood Library
Free for PRCA-B Members; Discounted pricing for PRCA State Members
This September, PRCA-Birmingham invites you to take your PR comms to the next level and join us for a half day of amped-up workshops. From the 2024 elections -- their impact on our organizations, our communities and our profession; to C-suite messaging and strategy – how to think like a CCO; to leading through change – an essential role for PR/communications professionals in today’s fast-paced business environment -- don’t miss this opportunity to amp up your PR know-how! For more information, email [email protected].
NORTH ALABAMA
NAPRCA joined with the American Advertising Federation – North Alabama (AAFNA) to host a June summer social where they welcomed more than 75 people. The Toasty Tuesday social was an opportunity to invite past members, recruit new ones, and show potential members what these two professional organizations have to offer. Pizza was available free of charge and one drink ticket was provided to those who registered. NAPRCA is following up with those who registered to invite them to become members.
EAST ALABAMA
The East Alabama chapter is excited to bring Dr. Tammie R. McCurry, LMFT, to its group on August 28. Dr. Tammie McCurry, an experienced mental health advocate, motivational speaker, and community leader, is best known for making a profound professional and personal impact on those she encounters. Her life’s work is focused on empowering others to live purpose-filled lives and break barriers to achieve new levels of success. She plans to speak to the EAPRCA group on stress management in the demanding career of PR.
MONTGOMERY
Join PRCA Montgomery for our August Lunch & Learn meeting on Tuesday, August 13th at the Biscuits Baseball Stadium. WSFA's Assistant News Director Vince Hodges will give us insight on what news directors wish PR people knew. Register here: https://www.prcamontgomery.org/events-1/august-2024-prca-mgm-monthly-meeting
PRCA Montgomery's one-day professional development workshop, PRCAcon, will be held on Friday, September 27, 2024, at the UAB Multispecialty Clinic at Baptist Medical Center South. Early bird registration ends August 19th. Register here: https://www.prcamontgomery.org/events-1/prcacon-2024
Back to topMembership Report
We want to thank each of you for being part of PRCA! We have officially surpassed 500 active members throughout the State! If you know a PR or Communications professional who is not a member, they can join now at a reduced membership rate of 50% off. https://prcaonline.com/join.php
Back to topSPRF Update
SPRF is offering students two amazing opportunities this fall!
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The SPRF Conference Student Internship gives the selected student experience in event management and learning while networking. Apply by Aug. 26, 2024.
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The $1,000 SPRF Student Scholarship assists a student in earning an undergraduate degree in a communications-related field. Apply by Aug. 26, 2024.
Classified Ads
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POSITION TITLE: Coordinator of Communications
rnRESPONSIBLE TO: Superintendent of Education
rnREPORTS TO: Superintendent of Education
rnQUALIFICATIONS:
rnThe Coordinator of Communications shall hold a bachelor’s degree from an accredited institution in a relevant field and have experience in media relations, marketing, journalism, public relations, or closely related field. Strong writing and public speaking skills are required. Knowledge of K-12 education is desirable. Such alternative to the above qualifications as the Board might find appropriate and acceptable
rnIn addition, the following are required:
1. A minimum of five (5) years experience in marketing/communications, public relations, or related field preferred.
2. Demonstrated leadership, administrative and supervisory qualities.
3. Effective skills in human relations.
4. Proficiency in verbal and written communication skills. 5. Ability and willingness to work a flexible schedule if needed. 6. Ability to be punctual in regular attendance 7. Ability to use technology to communicate, manage data, and produce/submit reports, correspondence, and/or school information.
8. Exhibit education, civic and community involvement.
9. Knowledge concerning the general operations of a local educational agency is preferred.
PERFORMANCE RESPONSIBILITIES/ESSENTIAL FUNCTIONS:
rn1. To serve as the Coordinator of Communications for the school system, under the direction of the Superintendent.
2. Provides effective leadership in planning, developing, implementing, and evaluating comprehensive programs in area of responsibility.
3. Maintains the system and individual school websites.
4. Manages the district’s communication software.
5. Maintains positive relationships with news/media sources.
6. Responsible for press releases as needed.
7. Maintain, and keep current, all social media accounts and be responsible for leading the District’s Brand Strategy and the development of its visual identity.
8. Communicate to all Stakeholders the design, implementation, monitoring, and evaluation of all programs relating to communication and family engagement for the district.
9. Responsible for publication of a weekly public information communication.
10. Responsible for a monthly District Newsletter.
11. Assists schools in providing information to stakeholders.
12. Serves as a point of contact for anyone needing information about our schools.
13. Oversees planning of special events and board recognitions.
14. Assists in teacher recruitment and retention activities.
15. Serves as the district Military Family Liaison.
16. Takes a leadership role in improving education and is responsible for effectively communicating this to all stakeholder groups.
17. Performs any other duties as directed by the Superintendent.
:
https://recruiting.paylocity.com/Recruiting/Jobs/Details/4061590
